Why corporate social responsibility is failing children

In the last decade, voluntary corporate social responsibility (CSR) strategies have become the primary means of tackling problems such as poor labour standards, aggressive marketing of products
for children, and environmental harm resulting from company action or inaction. Save the Children and The Corporate Responsibility Coalition have become concerned that, while governments around the world increasingly favour these approaches, such strategies may have only limited application. This paper reviews three familiar voluntary codes for companies – the International Marketing Code
for Breastmilk Substitutes, the Extractive Industries Transparency Initiative, and the Ethical Trading Initiative.