Small Shifts, Big Implications: Afghan Girls’ Education (2025)

CUBIC partnered with Save the Children Afghanistan to identify barriers to girls’ education and design a targeted behavioral science-informed solution to address them.

A randomized controlled trial in rural Afghanistan found that adding Social and Behavioral Change activities (informed by behavioral science) to existing programs improved caregivers’ perceptions of the importance of girls completing primary school. Although minds began to change, attendance rates remained unchanged, potentially due to important structural barriers such as financial constraints.