Save the Children Japan,Save the Children Mongolia
Save the Children Japan’s, Mongolia Country Programme implemented a three-years Inclusive Education project, ‘Promoting Inclusive Education for Every Last Child in Mongolia’, from 2018 to 2021. Target areas of the project were three districts in Ulaanbaatar city which is the capital of Mongolia, and two other provinces.
The project has four pillars, (1) capacity building of public schools, (2) capacity building of lifelong education centres and out-reaching out-of-school children, (3) awareness-raising among the community and (4) policy advocacy.
In three years, the project trained 736 public school and lifelong education centre teachers, identified 477 out-of-school children from target areas, and provided access to education. 7,671 parents and community members attended the project awareness-raising workshops and we initiated 5 policy advocacy meetings and was involved in developing 3 inclusive education-related policy documents.
About the Social Media Campaign
Apart from the above-mentioned awareness-raising workshops organised in target areas, we organized awareness-raising campaign on both social and traditional media platforms to reach the wider general public in Mongolia. Save the Children Japan, Mongolia partnered with a media company that is specialized for raising awareness among the public through social media. Since more than 90% of Mongolians use Facebook, we released the videos through Save the Children Mongolia Facebook page and other popular pages. For the first year, we aimed to draw attention to inclusiveness within the Mongolian society and released 5 videos, posters, and human stories. The campaign reached 2.5 million people in duplicated numbers. For the second year, we aimed to raise awareness on inclusiveness in schools and released 5 more videos, posters, and human stories. The campaign reached 3.5 million people in duplicated numbers. For the third year, we organized the campaign to spread a culture of equal inclusion and change attitudes of parents, teachers, students and the public. Total 4 types of videos, 3 posters, 5 types of success stories in the field of education and culture of inclusive education for children with special needs were developed and disseminated on social networks and reached over 1.3 million people.
We inserted English subtitles to the videos so that the message of ‘Every Child Different Dreams’ can be spread throughout the globe. We believe that through Inclusive Education, we can create a more inclusive society where all people feel respected.
To view the awareness-raising videos from the first year of the campaign, please navigate to this link on YouTube (hyperlinked).
To view the awareness-raising videos from the second year of the campaign, please navigate to this link on YouTube (hyperlinked).