Covering Coughs and Sneezes to Reduce COVID-19 Transmission: Does message framing matter?

The goal of this research was to utilize behavioural interventions to promote the covering of coughs and sneezes, so as to reduce COVID-19 transmission. The survey covered a wide variety of questions, including daily activities, health and safety choices, perceptions on precautionary measures, and the impact that COVID has had on their lives.  There were two major objectives for this online experiment: 1) To determine the impact of different message framing on respondents’ intentions to cover coughs and sneezes and 2) To understand how COVID-related risks affect daily activities and the precautions being taken to minimize risk.