Applied behavioural science at Save the Children – case studies, tools and insights from the Center for Utilizing Behavioral Insights for Children (CUBIC)

The Center for Utilizing Behavioral Insights for Children, also known as CUBIC, is the first applied behavioral science team in the world to focus on the rights and welfare of the most marginalised children. CUBIC works with our country teams around the world to analyse specific behavioural challenges and design and evaluate behaviorally informed interventions. We publish and share insights, case studies and tools that show how behavioral science can be used to help achieve Save the Children’s goals.