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Save the Children advocates for better practices and policies to fulfill Children's Rights and to ensure that Children's voices are heard at the global, national and local levels. Advocacy is thus central to ensure lasting change in children’s lives. Advocacy is a set of organised activities designed to influence the policies and actions of others to achieve positive changes for children’s lives. Advocacy aims to change policies and legislation so they will have a positive effect on children’s lives. It also aims to change the way decision-making happens to make it more inclusive. This involves building children’s skills and confidence so they can be effective advocates, creating opportunities for civil society groups to take part in decision-making, and addressing society’s norms and attitudes relating to children. Advocacy is also, crucially, about making sure that policies designed to benefit children are put into practice.