The direct incorporation of the UN Convention on the Rights of the Child (UNCRC) would see all its principles and provisions brought into UK law through overarching, comprehensive children’s rights legislation. In this report, the Rights of the Child UK coalition makes a compelling case for enshrining the rights of children into our law at a time when governments and others are looking for fresh approaches to protecting and promoting children's well-being and development, and there is cross-party consensus on the importance of the UNCRC. The coalition brings together a wide range of organisations and individuals in pushing for the full and direct incorporation of the UNCRC into UK law.