Duckface/Stoneface: Social media, online games, and imaging among boys and girls in grades 4 and 7

The Swedish Media Council study “Duckface/Stoneface” investigated basic online activities among 10‐ and 13‐year‐olds from a gender perspective. The study was conducted because more quantitative data was needed in order to explain studies which suggested that differences between boys’ and girls’ media habits are similar up to the age of ten, with dissimilarities increasing substantially during early adolescence.

Gender differences are greatest regarding the use of social media and video games. While girls spend significantly more time than boys using social media, the relationship is the reverse as concerns gaming. This pattern is evident and raises questions about what lies behind these differences, what consequences they have, and how parents, teachers, and other adults close to children can relate to them.

The aim of the Duckface/Stoneface study is to gain a deeper understanding of these gender differences by the use of qualitative methods (focus group interviews and workshops). The study presents data on Swedish youth.

Published 2014-11-11

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