The NOURISH Project in Cambodia: Grow together campaign

This report discusses Grow Together, a social and behavior change communication (SBCC) campaign strategically designed to reduce stunting in rural Cambodia by stimulating families to use and sustain key practices in health/nutrition, water, sanitation and hygiene (WASH) and agriculture. The Campaign focuses on specific social norms and promotes 13 evidence-based stunting prevention behaviors that, if achieved, would improve child nutritional status. Launched in March 2016 and rolled out systematically in three consecutive waves in rural areas of Battambamg, Pursat and Siem Reap Provinces, the Grow Together Campaign offers nearly 60 carefully selected media and materials developed for defined audiences. This paper shares the first look at Campaign results through a mid-term survey in November 2017 that incorporated measures along the Campaign’s impact pathway and compares it to 2015 baseline data. Plans are underway for a final evaluation in late 2018 following completion of the Campaign.