The Little Jab Book: A Playbook for COVID-19 Vaccination in Nepal

Inspired by The Little Jab Book, this playbook uncovers underlying reasons for vaccine hesitancy in Nepal and includes localized, behavioral science-informed solutions to increase uptake of COVID-19 vaccines. The Busara Center for Behavioral Economics, Common Thread, Save the Children Nepal, and Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC) collaborated to conduct quantitative and qualitative research in Province 2 to uncover barriers and enablers to vaccination, and then co-created potential solutions with local and national stakeholders; this research project resulted in 9 behavioral science interventions for parents and health workers in Nepal.