The Little Jab Aid: 5 Ideas to increase COVID-19 vaccination for women in Middle East and North Africa (MENA)

Inspired by The Little Jab Book, The Little Jab Aid is a more practical tool designed to help increase COVID-19 vaccination rates among women in the Middle East and North Africa (MENA) region. Using behavioural science, the tool explores the drivers of vaccine hesitancy according to the Socio-Ecological Model and suggests practical, evidence-based solutions, co-created with UNICEF MENA stakeholders to increase vaccination. The tool comes in the form of a notebook to solve for users who noted they are not comfortable publicly showing that they’re using a job aid on the job. Each recommendation comes with a series of questions and checklists to assist with the tailoring and contextualization of solutions.