The Extraordinary Enrollment Communications Campaign: Systematization of the joint elaboration of the communications campaign by members of the Working Group for Refugees and Migrants Education Subgroup in Peru

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Save the Children International,Save the Children Peru

Under the leadership of the Peruvian Ministry of Education (MINEDU) and the United Nations Children’s Fund (UNICEF), the Working Group for Refugees and Migrants (GTRM) education subgroup developed and implemented the communications campaign for the Extraordinary Enrollment Process (PEM by its Spanish acronym, proceso extraordinario de matrícula). The GTRM education subgroup consists of more than forty non-governmental organizations (NGOs), nonprofits and institutions that united under the common goal of supporting the Venezuelan migrant population in Peru and helping this population secure their right to basic services, such as education. In 2020, the PEM and communications campaign were implemented on a national scale, targeting Peruvian and migrant families and children across the country. In 2021, the second iteration of the PEM and the communications campaign focused on 15 regions in Peru where migration was most prevalent.

Through a systematization effort of project activities and using the framework of UNESCO’s ‘five dimensions of the right to education,’ information was gathered related to the project’s context, actions, achievements, success factors, challenges, lessons learned, and possibilities for replicability. The communications campaign prioritized strategies that focused on increasing and guaranteeing the accessibility and availability of the Peruvian public education system for migrants. Despite challenges stemming from the COVID-19 pandemic, ongoing discrimination and xenophobia towards Venezuelan migrants, and limited public school system capacity, the communications campaign for the PEM resulted in increased matriculation rates among Venezuelan and Peruvians students.

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