Social and Behavior Change Communication Strategy: Maternal and Child Nutrition 1000 Days During the First and Adolescent Girls ’ Nutrition

This document presents an overarching strategy for the implementation of Growth through Nutrition’s SBCC programming. It draws from the strategy that guided the work of Growth through Nutrition’s predecessor– the USAID/ Empowering the New Generations to Improve Nutrition and Economic Opportunities (USAID/ENGINE) project—in the areas of the First 1000 Days, including some nutrition-sensitive agriculture and WASH practices. What is new in this strategy are: 1) updates to the first 1000 days SBCC strategy for maternal nutrition behaviors; and, 2) a SBCC strategy to improve the nutrition outcomes for adolescent girls.