Case Studies and Success Stories

Save with Stories: Reaching over 7.5 million people in Egypt through celebrity engagement and online mobilisation

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Save the Children International

On International Children’s Day in November 2020, Save the Children Egypt launched its own edition of the global Save with Stories campaign. With 25 celebrities in Egypt throwing their weight behind the campaign, Save the Children has reached over 7.5 million people with messages about the importance of looking after children’s mental health and education during COVID-19. Read about how they did it, who they worked with, and what they plan to do next in this Impact Story!

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