Love, Not Spanking: Positive expressions of love in the family

In 2024 the Family Protection Project Team of Save the Children China Country Office carried out an online campaign “Love, not Spanking” which encouraged positive expressions of love in the family. The campaign incorporated short testimonies into beautiful poster designs to show positive expressions of “love” to the public. The campaign was conducted on the social media channels WeChat and Weibo, in collaboration with fourteen esteemed civil society organizations dedicated to child welfare.