Global Advocacy Toolkit for the Social Service Workforce

There has been an increasing need for a stronger common narrative by social service workforce advocates. Whereas a common narrative is differently defined by all, it necessarily requires a common understanding of facts and advocacy messaging. This foundation will allow for a more effective joint advocacy movement. Research supports this philosophy: joint messaging strengthens advocacy efforts within social and health issues. Recent developments on national and regional levels suggest that interest in strengthening the social service workforce is gaining momentum among policy and decision-makers, and a window of opportunity for leaders and advocates to increase support for the workforce currently exists.

The purpose of this Global Advocacy Toolkit is to provide advocates with a common set of tools and messages with which to bring about greater political and programmatic priority for strengthening the social service workforce.