Publication year:
2022
English
Format:
PDF (705.2 KiB)
Publisher:
CUBIC, The Center for Utilizing Behavioral Insights for Children,Save the Children International
This edition of GLEAN focuses on CUBIC’s contribution to a positive parenting programme in China.
CUBIC worked with two programs in partnership with Save the Children China, the Family Protection (FP) Project in Guangzhou and Early Childhood Care and Development (ECCD) Project in Shanghai, to tackle these issues using social media campaigns. CUBIC conducted our research project in three phases: Target, Explore, and Solution.
The research generated three behaviorally informed approaches for encouraging greater father engagement with their children and three approaches to decrease the use of violence in discipline within the family.
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