FRESH School Health and Nutrition Webinar (SNH): The Secret’s Out: Tobacco company tactics to target young people and responses for schools – July 2020

This session discusses how schools can protect young people from manipulation by the tobacco industry and prevent youth initiation of nicotine and tobacco products.  Dr. Schotte opens the session with a brief overview of the World No Tobacco Day (WNTD) 2020 campaign, which focused on exposing the marketing tactics used by the tobacco industry to attract young people, and present classroom activities that can be implemented in schools. Next, Dr. Ling presents research documenting tobacco company tactics and how to counteract them, and highlights digital cessation interventions available to young people. Mr. Aditjondro provides insights into how mass media and digital media are being used in Southeast Asia to raise awareness about the dangers of tobacco and protect young people.