CUBIC Impact Brief: Texting towards protection - Save the Children’s Resource Centre

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Briefs, Fact Sheets and BrochuresCUBIC Impact Brief: Texting towards protectionPublication year: 
2025
English
Format: 
PDF (400.3 KiB)
Publisher: 
CUBIC, The Center for Utilizing Behavioral Insights for Children
CUBIC partnered with Save the Children Philippines to increase immunization rates among children and pregnant women. The project was funded by the Australian Department of Foreign Affairs and Trade (DFAT) through its Australian NGO Cooperation Program (ANCP) as part of the Bright Ideas Innovation Incubator initiative.
Research was conducted to identify barriers and enablers to immunization uptake, before designing, testing and evaluating a solution. The final solution involved planning prompts and personalized SMS reminders.
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CUBIC Impact Brief: Texting towards protection
Document information
Publisher
CUBIC, The Center for Utilizing Behavioral Insights for Children
Format
PDF
Content type
Briefs, Fact Sheets and Brochures
Country
Philippines
Region
South-eastern Asia
Topics
Health and Nutrition
Rights
© Author/Publisher
Keywords
SBC, Social and behavior changeSocial behaviour change communicationSocial Change, Behavior Change and Communication
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