CUBIC Impact Brief: Increasing COVID-19 Vaccination Uptake and Routine Immunization in Indonesia

With funding from the Center for Disaster Philanthropy (CDP), Save the Children Indonesia, CUBIC (Center for Utilizing Behavioral Insights for Children), Save the Children Bangladesh team, and Ideas42 applied behavioral science to two target behaviors: adults getting vaccinated against COVID-19. and caregivers completing children’s routine immunizations on time. Rigorous message testing showed that reach alone did not change behavior – the right message, messenger, and framing mattered more.