Publication year:
2022
English
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PDF (393.2 KiB)
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CUBIC, The Center for Utilizing Behavioral Insights for Children
CUBIC partnered with the My Forest Child (MFC) team at Save the Children’s Asia Regional Office to support their climate action efforts.
CUBIC conducted research to identify barriers and enablers related to downloading and using the MFC mobile app. Based on these insights, CUBIC developed and tested behaviorally-informed communication strategies to increase app adoption.
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