Resourcing Families for Better Nutrition Fundraising Materials

This suite of fundraising materials introduces the Resourcing Families for Better Nutrition Common Approach. Resourcing Families for Better Nutrition aims to reduce maternal and child undernutrition through a comprehensive approach that combines regular cash transfers to families—specifically designed and implemented to maximize nutritional impact—with social behaviour change communication (SBCC) to raise awareness and promote good feeding practices for pregnant mothers and young children. Additionally, the initiative supports linking families to essential maternal, child health, and nutrition services to ensure sustained improvements in health outcomes. These resources are designed to engage donors and partners by clearly communicating the problem, our evidence-based solution, and the impact we're making. 1. Two-Page Brief– Introducing Resourcing Families for Better Nutrition: A foundational overview of the Common Approach, its purpose, and how it works. Ideal for donor briefings, introductory emails, and funding applications. 2. Infographic –Resourcing Families for Better Nutrition at a Glance: A compelling visual summary of the global challenge and how the Common Approach addresses it. Useful for pitch decks, presentations, and social media outreach. 3. Case Study – Resourcing Families for Better Nutrition in Action: A real-world example showing the impact of the Common Approach. Perfect for donor reports, proposals, and stakeholder engagement. 4. Elevator Pitch – Why Resourcing Families for Better Nutrition: A concise, persuasive summary of the approach and its impact — tailored for quick conversations, networking events, and donor meetings.