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In all three case countries, videos were also developed to support the use of the magic bags. This provided a supplementary guidance for caregivers, especially those with low literacy who might not benefit from the printed guides. This section of the toolkit provides explanation, links to resources, case studies and sustainability recommendations for creating, distributing and monitoring the accompanying videos used to support the roll-out of the magic bags.
Audio-visual material can be extremely useful for concisely and accurately demonstrating different play activities and instructions. As many of the teams discovered, video can also be a great way to bring stories to life and encourage the use of books and reading material at home.
In Nepal, the team created six different videos focused around storytelling. These videos used popular storybooks, including those provided in the magic bags, and used an at-home or community setting where a caregiver told the story to the child. The actors demonstrated engaging story-telling techniques, like asking questions and talking about the images, and the children played an active role in the story-telling process. Each video was 3-6 minutes in length and half were produced in Nepali, with the other half in Maithili. The videos engaged popular and prominent artists from Nepal, which also resulted in wider appreciation and interest from communities and stakeholders. The videos were disseminated through a local TV channel, Apan Janakpur.
In Bangladesh, the team created 30 different videos, 15 of which focused on story-telling and followed caregiver telling a different story for each video. The remaining 15 videos provided demonstration and explanation on how to create toy materials at home. The Bangladesh team conducted a pre-assessment to ascertain access to TV broadcast as well as the potential impact of the program; the assessment was conducted with 751 caregivers and 549 children aged 0-5 living in target communities prior to creation and roll-out of the videos. The assessment found that 59% of households reporting having a TV in their home, although this variety from 77% in more urban areas (Dhaka) to 36% in more rural areas (Muladi, a sub-district of Barishal). Of those who had a TV, 88% had a cable network connection. 38% of respondents reported having a smartphone, which was fairly consistent across rural and urban areas. The team used this information to inform the roll-out of their videos, by broadcasting on local TV stations. In the pre-production stage, team followed a rigorous process for selection of age-appropriate story books as well as toy making ideas suitable in Bangladesh country context and targeted children and parents. The team also took advantage of existing relevant projects and developed the story-telling videos based on previously-developed stories from Save the Children.
Videos from Nepal, Bangladesh and Bhutan included subtitles whenever possible, helping improve accessibility of the videos for caregivers with hearing impairments or who speak different languages (when subtitled in a different language).
The team shared the story books and toy making activities to the consultancy firm hired to draft the script for the videos. After a rigorous review and feedback process with guidance and supervision of the project team, all the scripts were finalized. During the production stage team members continuously monitored the assigned firm to ensure the quality of the videos. To ease the feedback process, the team asked firm to share two mock-up videos so that team could provide detailed feedback on those and based on the feedback the firm was clear on the type of shooting, editing and quality standards required for the project. This process saved a lot of time for both the project and the firm. The videos were produced in a studio, and showcases a caregiver interacting with a child. In many cases, the videos feature slightly older child actors; in future videos, the team stated that they would use a more natural home-like setting for the videos and feature younger children to reinforce messages that story-telling and toy-making can happen at home and with even very young children or children with developmental delays or disabilities.
In Bhutan, 36 short videos were produced. These videos focused on showcasing games and activities highlighted in the Magic Bag guide provided to caregivers; each short video explains one game, with footage from caregivers playing with their age-appropriate child to support the explanation given by the actor. The game explanations were shot in a a home setting and the videos also featured caregivers and their children from intervention areas to capture their real experiences and show how the games can be played with different aged children. The Magic Book and the Magic Videos work hand-in-hand as a way to support play behaviors at home through both text and video support. While the games given are specific to the materials in the magic bag, they can also be played with other materials easily found around the house.
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