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This section of the toolkit explains how the Nepal team developed a radio program to accompany the roll-out of their magic bags. In addition to providing resources, this section includes recommendations for creating and distributing a radio program to support the roll-out and use of the magic bags.
Under previous Save the Children sponsorship funding, the Nepal Country Office had developed two radio programs relevant for the 3-5 age range, both of which focused on fostering playful home environments while building early literacy and math skills, as well as encourage joyful interactions between children and caregivers and support caregiver self-confidence. These two radio programs were translated into the local language, Maithili, for the districts where the magic bags were being distributed and were delivered on both Nepali and Maithili radio programs through local radio stations. This helped to raise awareness and encourage caregivers to create playful learning environment at home and to integrate playful parenting and socio emotional learning into everyday activities.
The team in Nepal also developed an additional radio program specific to the magic bags. Entitled My Friend the Magic Bag, the 8-part radio series provided specific instructions on the use of the learning materials included in the magic bags. Each radio session focused on a particular material included in the bag and highlighted games that could be played with the materials. The radio sessions were aired through local radio stations as well as on a loudspeaker on wheels in target communities where the bags were distributed and where access to radio was lower.
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